Corporations are failing at sustainability. They need a new story – one that yields a livable future. The many young people looking for meaningful work are poised to be key players in that new story. If we let them.
Everyone has blind spots and so does every company. Sustainability in practice is a discipline of discovery: to succeed, identify and close knowledge gaps.
Sustainability is not just a matter of setting goals and letting the magic happen. Achieve rapid progress with internal ‘change-maker’ networks.
For true sustainability progress, focus on means, not measures – the how, not how much – identifying knowledge gaps and developing people to close them.