Context, Lean
By focusing on sustainability reporting are we favouring the abstract over the concrete? Reports themselves are not material—they are not the company.
Break out of the naïve overconfidence of the illusion of sustainability and into the authenticity curve where true sustainability knowledge and know-how begins
Most of what passes for corporate sustainability amounts to an illusion of progress. Reducing unsustainability will not lead us to sustainability. “We are being ruined by the best efforts of people who are doing the wrong thing..” ― W. Edwards Deming
Everyone has blind spots and so does every company. Sustainability in practice is a discipline of discovery: to succeed, identify and close knowledge gaps.