Sustainability may be one of the most abused words of our time. Used so often and thoughtlessly, it no longer has any clear meaning. Its inference of environmental and social progress allows it to be worn with honour in countless markets, annual reports, social media posts, and personal proclamations of Read more
We cannot machine learn our way into a sustainable future. Localized benefits from AI will not offset its graver global impacts.
By focusing on sustainability reporting are we favouring the abstract over the concrete? Reports themselves are not material—they are not the company.
Break out of the naïve overconfidence of the illusion of sustainability and into the authenticity curve where true sustainability knowledge and know-how begins
Most of what passes for corporate sustainability amounts to an illusion of progress. Reducing unsustainability will not lead us to sustainability. “We are being ruined by the best efforts of people who are doing the wrong thing..” ― W. Edwards Deming
Everyone has blind spots and so does every company. Sustainability in practice is a discipline of discovery: to succeed, identify and close knowledge gaps.
As such a vague concept, sustainability begs graphical representation. If only we could sketch it out so it all just made sense.
Company ignorance on the state of our planet and associated risks can no longer be excused. Sustainability requires a contextually well-informed workforce.