These waste-drivers in the work of transforming companies misdirect and dissipate efforts causing delays, loopbacks, and rework that we cannot afford.

By focusing on sustainability reporting are we favouring the abstract over the concrete? Reports themselves are not material—they are not the company.

Break out of the naïve overconfidence of the illusion of sustainability and into the authenticity curve where true sustainability knowledge and know-how begins

Most of what passes for corporate sustainability amounts to an illusion of progress. Reducing unsustainability will not lead us to sustainability. “We are being ruined by the best efforts of people who are doing the wrong thing..” ― W. Edwards Deming

Who is responsible for company sustainability? Everyone should be given the opportunity—and the means—to participate.

Corporations are failing at sustainability. They need a new story – one that yields a livable future. The many young people looking for meaningful work are poised to be key players in that new story. If we let them.

Everyone has blind spots and so does every company. Sustainability in practice is a discipline of discovery: to succeed, identify and close knowledge gaps.

As such a vague concept, sustainability begs graphical representation. If only we could sketch it out so it all just made sense.

Sustainability is not just a matter of setting goals and letting the magic happen. Achieve rapid progress with internal 'change-maker' networks.

For true sustainability progress, focus on means, not measures – the how, not how much – identifying knowledge gaps and developing people to close them.

Company ignorance on the state of our planet and associated risks can no longer be excused. Sustainability requires a contextually well-informed workforce.

In knowledge work, waste can always be traced back to flawed business decisions. Factor sustainability into those decisions to make a better world.